Style Guide Rules on Title Capitalization However, you will also find them used for certain titles in books, journal articles, and elsewhere. This is known as all caps: Some people also mix all caps with another style, using small caps for lowercase letters: These styles are very striking, so they are especially common in marketing copy. One more way of writing titles is to capitalize everything. For instance: This is fairly rare, but some people prefer it for its simplicity. In initial case, you capitalize the first letter of every word in titles and subtitles. If we do that to our example title from above, we would write it like this: Here, the only capitalized words are “A” and “Why” (first words of title and subtitle, respectively), “FBI” (proper noun and initialism), and America (proper noun). In other words, you capitalize a word if you would usually capitalize it in a sentence.
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