It earns more quality clicks for you and more paid clicks for Instagram. When your ad is more relevant it enhances the Instagram user experience. Location targeting is one of the most important ways you target in today’s global economy.īuying or other user behavior - Target people who buy products like yours. Location - Over 80% of Instagram users aren’t in the U.S. You can target specific users based upon their: When you pay for Facebook or Instagram ads, you gain access to this data. Facebook has collected years of extensive data on its users. You have great control over who sees your ad in Instagram. Relevance is how “relevant” your ad appears to the people who are seeing it. It’s not all about the money.ģ Factors That Determine Instagram Ads Cost: Here’s a secret you’re really going to like… You don’t have to outbid people financially to win.ģ main factors go into your Instagram ad cost per click. ![]() What Determines Your Instagram Ad Cost Per Click? If you’re not trying to reach a competitive audience, you may get a spot regardless of how low you bid.īut if you’re in a competitive space, your ad may get no placement at all. Your bid amount not only determines if you get a spot. Facebook’s Audience Network (Affiliate Websites that have agreed to show Facebook’s ads on their sites).Facebook (in several different locations).When you setup your ads, you’ll choose where you want ads to appear. All Instagram ads are set up through Facebook’s easy-to-use ad platform. The Instagram bidding system is actually the Facebook Ads Manager. It then gives the ad space to the highest bidder.īut having the highest bid doesn’t always mean you made the highest monetary bid as we’ll see. It compares the bids to see which one is highest. The bidding system looks at all of the bids for that ad space. Instead, you tell the bidding system how high you’re willing to go. You don’t have to raise your paddle, upping your bid each time someone outbids you. You don’t have to stand there listening to an auctioneer. When you choose to use Instagram ads, you’re taking part in one of the fastest auctions ever.īut it all happens behind the scenes in a split second. How the Algorithm Decides Your Instagram Ad Cost Per Click Other factors, such as relevance, estimated action rate, and your bid amount, will also help determine the exact cost you’ll pay for your ad clicks. The average Instagram ads cost-per-click range between $0.50 and $1.00, but this amount can vary depending on the competitiveness of your industry. ![]() Then schedule a call with us to discuss how our services can significantly lower that cost per click. Find out what you should be paying for an Instagram ad cost per click. To be successful on Instagram, you need strategies that get you noticed and help you engage your target customers.īut is the cost for an Instagram ad cost per click worth it? 80% of users follow businesses.Īs a business today, Instagram is the place to be, especially when you consider the 800 million active users on the platform. 65% of the top-performing posts center around a brand. Determining Your Instagram Ad Cost Per Click & Is It Worth It?ħ1% of U.S.
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